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Course Description

Students develop best practice skills in advanced professional writing with an emphasis on the design and production of strategic and planning-level communication documents, including a formal report, with added emphasis on online communication contexts, including multimedia production and social media. In addition, students consider and develop multi-phased communication strategies, learn advanced research skills and consider techniques for effective collaboration.

Learning outcomes

Upon successful completion of CMNS 3241, you will be able to:

  • Produce industry-standard communication documents with professional quality writing and design.
  • Compare strategies for effective collaboration techniques across a variety of face-to-face and online contexts.
  • Conduct accurate and effective research of suitable quality and scope for industry-level projects and document that research appropriately.
  • Explain the unique challenges associated with using social media for professional purposes and apply social media effectively in a communication strategy.
  • Explain the unique potential of multimedia approaches to information and apply this potential in a communication strategy.
  • Explain the purpose of and produce a formal written industry-quality professional communications report such as a white paper.
  • Evaluate a complex communication challenge and organize and execute a communication strategy that involves multiple phases and multiple media.

Course topics

  • Unit 1: The Proposal
  • Unit 2: The Policy Brief
  • Unit 3: The Communications Package

Required text and materials

There is no required textbook to purchase. All materials will be provided within the course.

Assessments

Assignment 1: Project Proposal 20%
Unit Tasks 1 and 2 5%
Assignment 2: Policy Brief 25%
Unit Tasks 3, 4, and 5 9%
Assignment 3: Communications Package 20%
Unit Tasks 6, 7, and 8 6%
Final Exam (mandatory) 15%
Total 100%

Recommended requisites

  • Completion of 42 credits
  • CMNS 1290
  • CMNS 1291

Exclusions

  • BBUS 3631
  • CMNS 3240
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Enrol now - select a section to enrol in

Section Title
Advanced Professional Communication
Section Schedule
Any Time (30 weeks duration)
Delivery
Online, self-paced  
Course Fee(s)
Canadian in BC/YT non-credit $853.78 Click here to get more information
Canadian outside BC/YT non-credit $965.02 Click here to get more information
International Student non-credit $1,708.78
Available for Credit
3 credits

Open Learning faculty member information

An Open Learning faculty member is available to assist students. Students will receive the necessary contact information at the start of the course.

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