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Course Description

Students receive an overall view of the marketing function, the role of marketing in society and its application within organizations. Topics include marketing value; understanding customer's value needs; creating value; communicating value; and delivering value.

Learning outcomes

  • Explain the use of core marketing concepts, principles, and theory.
  • Apply these concepts, principles, and theories to make sound marketing decisions.
  • Explain the marketing planning process and apply this process to a specific business case.
  • Discuss marketing issues and concepts with managers.

Course topics

  • Module 1: Marketing Value
  • Module 2: Understanding Customer's Value Need
  • Module 3: Strategic Marketing Planning
  • Module 4: Create the Value
  • Module 5: Deliver the Value 
  • Module 6: Communicate the Value

Required text and materials

Students are responsible for purchasing the required materials on their own:

  • Solomon, M., Marshall, G., Stuart, E., Burkhalter, J., & Carlson, B. (2025). Marketing: Real people, real choices. (12th ed.). Pearson. 9780138116149 / 9780138116071

Note: This item can be purchased directly from the following link. 

Assessments

Please be aware that should your course have a final exam, you are responsible for the fee to the online proctoring service, ProctorU, or to the in-person approved Testing Centre. Please contact exams@tru.ca with any questions about this.

To successfully complete this course, students must achieve a passing grade of 50%, or higher on the overall course, and 50% or higher on the final mandatory exam.

Assignment 1: Market the Value10%
Assignment 2: Create the Value10%
Assignment 3: Deliver the Value15%
Assignment 4: Communicate the Value10%
Major Project: Marketing Plan30%
Mandatory Final Exam25%
Total100%

Recommended requisite(s)

  • CMNS 1290; or CMNS 1291

Exclusions

  • BBUS 3651 (previously ADMN 3651)
  • BBUS 3430
  • BBUS 3431
  • MKTG 3430
  • MKTG 2430
  • TMGT 1150
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Enrol now - select a section to enrol in

Section Title
Marketing
Section Schedule
Any Time (30 weeks duration)
Delivery
Online, self-paced  
Course Fee(s)
Canadian in BC/YT non-credit $548.39 Click here to get more information
Canadian outside BC/YT non-credit $657.47 Click here to get more information
International Student non-credit $1,661.15 Click here to get more information
Available for Credit
3 credits

Open Learning faculty member information

An Open Learning faculty member is available to assist students. Students will receive the necessary contact information at the start of the course.

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